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Brand Marketing December 25, 2023

How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)

Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they

Brand Marketing July 5, 2023

Everything You Need to Know About Influencer Marketing

In this day and age, influencer marketing is one of the best ways to reach new audiences. Thanks to the spread of social networks, there are influencers in every niche who have huge audiences. How

Brand Marketing May 16, 2023

5 Reciprocity Marketing Examples From Ecommerce Brands

The first of Robert Cialdini’s 6 Principles of Persuasion is reciprocity. It states the following: “People are obliged to give back to others the form of a behavior, gift, or service that they have

Brand Marketing February 27, 2023

Cause Marketing for Ecommerce Brands: Everything You Need to Know

It’s no question that customers are more ethically conscious than ever before. They’re more politically aware — and they care more about where their dollars go than they did even ten years ago. For

Brand Marketing May 24, 2022

Use These Commitment and Consistency Examples to Catapult Your E-Commerce Brand

Commitment and consistency is one of Robert Cialdini’s 6 Principles of Persuasion, which influences buying decisions. In its simplest terms, “It describes the way in which people want their beliefs

Brand Marketing May 24, 2022

How to Use Color Psychology in Marketing (+ Examples)

Color psychology is a frequently discussed and often debated aspect of marketing. And why wouldn’t it be? With humans being innately visual by nature, it only makes sense that color would play a key

Brand Marketing May 24, 2022

8 B2B Slogans That Instantly Grab Your Leads’ Attention

A B2B slogan, which is defined as “a short and striking or memorable phrase used in advertising,” helps instantly identify your product or company. With just a few words, it lets prospects know what

Brand Marketing May 24, 2022

7 Social Responsibility Email Examples You Need to See

Corporate social responsibility, or CSR, is no longer a buzzword. It’s a necessity for all brands to carry out—online or offline, small or large, B2B or DTC. Social responsibility is a brand

Brand Marketing May 24, 2022

17 of The Best E-Commerce Value Propositions We’ve Ever Seen

Competition in e-commerce is fierce. And it’s only about to get more intense. With 2.42% of e-commerce visits converting into purchases, marketers are constantly looking for new ways to persuade

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