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Brand Marketing December 25, 2023

How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)

Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they

Email Marketing December 25, 2023

7 New Year Email Examples (That Are Super Effective)

Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and

Email Marketing December 21, 2023

7 January Newsletter Ideas (and Why They Work)

After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to

Email Marketing December 19, 2023

What Do Google & Yahoo’s New Sender Requirements Mean?

If you haven't already heard, new security mandates set by Google and Yahoo are going into effect in February 2024. I know, I know. Email security is everyone’s favorite topic, right? For better or

Ecommerce Marketing December 18, 2023

14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)

Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people

Holiday Marketing December 11, 2023

Black Friday Statistics 2023: Key Insights for Ecommerce Merchants

BFCM – Black Friday Cyber Monday – is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's

Holiday Marketing December 7, 2023

5 New Year's Marketing Ideas That Work

January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the ecommerce holiday season. In fact, in 2021, January saw the

Email Segmentation December 4, 2023

The 7 Best Ecommerce Segments Every Store Needs Right Now

It's not easy to be a marketer right now. Between the death of third-party cookies and new privacy regulations cropping up every few months, targeting is harder than it’s ever been. Luckily, you have

Email Marketing November 30, 2023

7 December Newsletter Ideas that Actually Work

Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See

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