Posts by Whitney Blankenship
How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)
Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they
14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)
Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people
The 7 Best Ecommerce Segments Every Store Needs Right Now
It's not easy to be a marketer right now. Between the death of third-party cookies and new privacy regulations cropping up every few months, targeting is harder than it’s ever been. Luckily, you have
7 December Newsletter Ideas that Actually Work
Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See
8 Automation Strategies to Improve Customer Experience (That Are Worth Implementing Today)
Customers love it when businesses make their lives easier. They want solutions that save time, provide personalized experiences, and get their needs met. Meeting those expectations is crucial for
The Complete Guide to Email Marketing in 2024: Best Practices, & Fantastic Examples
This is the most complete guide to email marketing examples online. We’ve compiled 31+ email marketing examples from real brands and organized them by type, industry, and season. Enjoy the article in
5 Black Friday Cyber Monday Tips for 2024 Holiday Success
Black Friday seems to come up quicker every year. Last year, 79.2 million US consumers shopped online during Black Friday, 70% of which was specifically towards holiday gifting. And every year,
The Complete Guide to Marketing Automation: Tips, Examples, and Tools for Growth
It’s hard to believe, but once upon a time, everything in digital marketing was manual. Scoring leads. Uploading them to your CRM. Building and updating audience segments in your email marketing
The Drip Marketing Automation Report 2024
The last few years have been marked by uncertainty. After the boom and subsequent pandemic contraction, ecommerce merchants have been left reeling. Right now, we’re looking for any possible way to
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