The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives
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The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives
An SMS short code is a five- or six-digit number used in SMS and MMS marketing. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to
Use These 9 Types of Black Friday Emails to Drive More Sales in 2024
Covid-19 has changed how online retailers profit from Black Friday. Gone are the days of queuing outside storefronts in the cold. In 2023, the majority of Black Friday transactions will take place
9 Eerie-sistible Halloween Popup Examples to Make You Scream
For ecommerce brands, the best way to avoid a fright this October 31st is to nail your Halloween campaigns. Spooky season is one of the year’s biggest shopping occasions, with the National Retail
8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
10 World-Class Copywriting Examples to Add to Your Swipe File
Jim Rohn once said, “Interested people want to know if it works. Fascinated people want to learn how it works.”. Copywriting is no exception. You can easily become a better copywriter by collecting
10 Fantastic Omnisend Alternatives to Get Next-Level Email Campaigns
With 87 percent of B2C marketers using automation as part of their email marketing strategies, there’s no lack of demand for ecommerce-focused automation platforms. Omnisend is just such a platform,
How to Achieve a Great Email Sender Reputation – Tips, Tools, and More
In a digital realm full of overflowing inboxes and fleeting attention spans, the fate of your emails hangs in the balance. With a single click, emails travel toward your audience’s inbox, navigating
9 Little-Known Black Friday Marketing Strategies (That Work Like a Charm)
The busiest shopping day of the year is around the corner. According to the National Retail Federation, ecommerce holiday spending in last November and December exceeded $789 billion in the US only.
What Apple's iOS 17 Privacy Updates Mean for Marketers
Every year when September rolls around, three things are certain. Kids are back in school, pumpkin spice lattes are back in season, and Apple is back with a new iOS version. This means new emojis
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