Posts by Whitney Blankenship

The 11 Best Ecommerce Homepage Examples [That Nail User Experience]

Making a sale is all about that first impression. If you get that right, the chances you'll land a customer rise high. And your site is precisely that — the first opportunity for your ecommerce store

How to Write the Perfect Product Launch Email (+8 Examples for Inspiration)

Google Glass. Premier smokeless cigarettes. New Coke. What do those expensively developed, highly anticipated products have in common? They all flopped. And they’re in good company. Of nearly 30,000

How to Write a Refund Policy for Your Online Store (+ Examples)

Writing a refund policy may seem like an afterthought, often pushed to the bottom of the to-do list for new online store owners. It shouldn't be. It's estimated that 67% of shoppers check the returns

How to Use Shopify Forms (+ 8 Excellent Examples We Found)

Forms are vital tools for helping you reach your marketing goals. According to HubSpot, 74 percent of marketers use website forms for lead generation. And 49.7 percent say that signup forms yield the

The Key Metrics to Measure Customer Lifetime Value (And How to Increase it)

Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build

8 Advanced Post-Purchase Workflows (That Will Help You Build Loyalty)

Chances are, most of your marketing strategies and workflows are geared toward acquisition. Because without a constant stream of new customers, you’ll never hit your growth goals. But, as marketers,

10 Incredible Customer Retention Strategies (You Can't Afford to Miss)

Imagine two brands. Brand A is one of your favs. You’ve bought from them before, you love their products, you subscribe to their email newsletters, and you get a tingle of anticipation each time you

The Only Advanced Abandoned Cart Workflow Template You’ll Ever Need

Shopping cart abandonment is the scourge of ecommerce marketers everywhere. You’ve piqued a prospective customer’s interest so much that they’ve visited your store, browsed your products, and added

6 Email Dark Mode Best Practices (To Save Your Customers’ Eyes)

Back in the day, dark was the only option for computer interfaces. Image source Technological strides paved the way for a world of bright and breezy design, leading to the predominance of white

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