Posts by Whitney Blankenship
How to Improve Your Email Open Rate: 10 Research-Backed Tactics
Think about all the work that goes into sending a marketing email. Brainstorming ideas. Working on the design. Writing the body copy. Coming up with a snappy subject line. So it’s a little depressing
17 Summer Marketing Ideas You Can Try Today
Historically, when the weather heats up, online sales cool down as shoppers spend more traveling, dining out, and generally enjoying the great outdoors. All of which means that if you’re going to
The 7 Best Shopify Automation Apps for Ecommerce Growth in 2024
Almost four in five marketers say their overall customer journey is at least partially automated, so you’re probably no stranger to the world of Shopify automation. At the same time, there’s almost
The 10 Best MailerLite Alternatives (+ Price Comparison Table)
MailerLite is best known as a low-cost email marketing platform. (Probably because it’s called “MailerLite”). That reputation is actually a little misleading. MailerLite offers a wealth of additional
The 7 Best Email Marketing Apps for Shopify
Shopify and email marketing are a match made in ecommerce heaven. Combined, they give you all the tools to reach new audiences, engage existing customers, showcase your products, and drive sales and
25 Excellent Call to Action Examples (That'll Earn You More Clicks)
You can have the best product in the world, but nothing else matters if you don’t ask your prospects to make a purchase. This blog post will share the best examples of call-to-action phrases and
The Top 10 Brevo/Sendinblue Alternatives for Your Ecommerce Store
Sendinblue carved out a niche as a high-quality, low-cost email marketing platform. It might have lacked some of the bells and whistles of premium tools, but it did all the essentials well — and at a
7 Customer Segmentation Ideas to Better Target Your Campaigns
Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in
The 10 Best AWeber Alternatives (Feature by Feature Comparison)
AWeber is well-known and reasonably priced. It gives you a bunch of ways to grow and engage your audience, from email marketing to web push notifications to slickly designed landing pages. And it has
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