Posts by Whitney Blankenship
8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
10 Fantastic Omnisend Alternatives to Get Next-Level Email Campaigns
With 87 percent of B2C marketers using automation as part of their email marketing strategies, there’s no lack of demand for ecommerce-focused automation platforms. Omnisend is just such a platform,
How to Achieve a Great Email Sender Reputation – Tips, Tools, and More
In a digital realm full of overflowing inboxes and fleeting attention spans, the fate of your emails hangs in the balance. With a single click, emails travel toward your audience’s inbox, navigating
10 Constant Contact Alternatives to Help You Choose the Right ESP
Launched way back in 1995, Constant Contact is practically geriatric in the fast-moving world of digital marketing. This longevity has helped it build one of the strongest brands on the market… Image
10 Excellent GetResponse Alternatives That'll Transform Your Strategy
GetResponse is one of the biggest names in email marketing. With its complex automations, sophisticated list management, and exceptional email deliverability, it’s easy to see why GetResponse is the
13 Small Business Marketing Strategies You Can Try Today (+ 5 Tools to Test)
As a small business, you don’t have the budget and resources of your larger rivals. You can’t afford to drop millions of dollars promoting your latest product launch. And you don’t have an office (or
How to Make Amazing Abandoned Cart Emails for Shopify
Few things in the ecommerce world are more frustrating (and costly) than abandoned carts. You’ve got within inches of a sale, only for the customer to up and leave your Shopify store at the last
11 Irresistible Giveaway Ideas (+ Examples That You Actually Need Today)
Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,
13 Loyalty-Building Referral Email Examples (+ Templates & Tips)
Let me do some extremely simple math to illustrate the power of referral marketing: Say you’ve got 10,000 contacts on your email list. According to the Survey Center on American Life, 53 percent of
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