Posts by Whitney Blankenship
Why Emails Go to Spam (and What to Do About it)
Email has been and continues to be an absolute workhorse for marketers. Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four
Move Over Black Friday – It's Time for Black October and November
Every online brand has its sights set on one massive holiday: Black Friday. There’s no exception. If you’re not “going big” on Black Friday, you’re missing out. Everyone talks about how Black Friday
Is Headless Commerce Right for Your Store? 7 Benefits Explained
We’re living in an age where ecommerce is evolving at an increasingly rapid rate. It wasn’t all that long ago, where buying online was more of a novelty concept. Digital shoppers could certainly find
21 Cart Abandonment Statistics To Help Build Your 2024 Strategy
Shopping cart abandonment is the eternal nemesis of ecommerce store owners. I can say from experience that it’s incredibly frustrating to successfully move a shopper through the sales funnel and
10 Excellent HubSpot Alternatives That'll Electrify Your Email Program
Partsales hub, part marketing automation platform, and part CRM software, HubSpot is a decidedly heavyweight tool. Few platforms can go toe-to-toe with it on features. But HubSpot’s greatest
The 10 Best ConvertKit Alternatives for a Killer Email Marketing Strategy
ConvertKit isn’t your average email marketing platform. It caters to a specific niche: content creators who want to reach, engage, and build their audiences through email newsletters. So if you’re a
29 Persuasive Power Words That Sell (With Real Life Examples)
In a world where AI tools can spit out an essay on any subject in mere seconds, it’s easy to overlook the value of individual words. Yet the fact remains: power words sell. With the right messaging,
The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives
An SMS short code is a five- or six-digit number used in SMS and MMS marketing. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to
9 Eerie-sistible Halloween Popup Examples to Make You Scream
For ecommerce brands, the best way to avoid a fright this October 31st is to nail your Halloween campaigns. Spooky season is one of the year’s biggest shopping occasions, with the National Retail
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